by ObiTechie's Team | Jul 5, 2023 | CRM Software, Marketing
In the current digital world, marketing strategies must also increase to match shifting consumer demand. HubSpot Marketing Hub has established itself as a key player in this field by focusing on increasing businesses’ marketing efforts. HubSpot is a CRM platform designed to scale your business step by step. HubSpot provides marketing, operations, sales, content management, and customer service features to meet the needs of all types of businesses.
What is HubSpot Marketing Hub?
HubSpot Marketing Hub is an all-in-one marketing engine that consists of several tools on one platform. The software provides everything a marketer requires to launch effective marketing campaigns. HubSpot is part of the HubSpot ecosystem, which brings together separate hubs for sales, operations, and service. These hubs are effectively working together to offer an entire CRM platform.
The premise of HubSpot Marketing Hub is that you attract, engage, and delight customers by using a combination of marketing tools that seamlessly work together. HubSpot is the connected expressway to the market. The platform is an excellent way of linking your experiences and tools to unite your teams. It is all placed on a top platform that connects all your data. The platform offers a comprehensive suite of tools to support your business growth, from SEO and content strategy to analytics and social media.
Key features
HubSpot Marketing Hub offers a variety of solid features that facilitate effective and efficient inbound marketing.
Content Creation and SEO
HubSpot has easy-to-use content creation tools for blog posts, landing pages, and email newsletters. Once combined with SEO recommendations, these features will help you create content that reads well and ranks well in search engines. This will place you at the top of the market competition.
Social Media
The Hub allows businesses to manage and track social media activities. You can effortlessly schedule posts and engage with your audience from one place.
Marketing Automation
With HubSpot’s powerful automation features, you can automate your business’s repetitive tasks, freeing up time for more strategic efforts and other technical functions that can add to your business’ profits.
Analytics
HubSpot Marketing Hub provides in-depth analytics to measure marketing campaign success. These analytics track visitors, leads, and customers, providing actionable insights.
Plan Pricing
HubSpot Marketing Hub offers four primary pricing plans to choose from, depending on your preferences and business needs. There are four types of plans; free, starter, professional, and enterprise. Each of these plans offers a different level of functionality to match different business needs and sizes.
The free tier offers only basic lead capture features. On the other hand, the starter plan, starting with a $45 monthly pay, advances the free plan with ad management and email marketing tools. The professional plan costs $800 per month and includes A/B testing, automation, and more. Lastly, for the enterprise plan, you need a monthly starting fee of $3,200. The plan provides advanced features such as event-triggered marketing and predictive lead scoring.
Deployment
HubSpot Marketing Hub is cloud-based software. The tool can be simple without IT involvement or complex installation. In addition, users do not have to be at a designated location to access it. With stable internet access, they can access their account from any location, anytime. The platform also offers a mobile app, reliable for on-the-go access.
Customer support
HubSpot recognizes the importance of reliable customer support. Therefore, it presents various resources for its users, such as community forums, a comprehensive knowledge base and courses through the HubSpot Academy. Further, if you subscribe to the professional and enterprise plans, you will enjoy 24/7 phone and email customer support.
Additionally, if you are new to HubSpot, you will access the onboarding services guide to help you set up and use various tools. The service ensures you can effectively leverage your Marketing Hub from the first day.
Article source
Marketing Software for Businesses of Every Size | HubSpot
by ObiTechie's Team | May 5, 2023 | CRM Software, Marketing
Email communication is a crucial aspect of business communication; it is a powerful tool businesses use to engage with their customers. Most companies are using email communication (known as Email Marketing) to raise awareness and promote new products or services to customers. This type of digital marketing allows businesses to simultaneously reach many potential customers who subscribe to their email lists. In this article, we’ll explore its benefits to small businesses.
What Is Email Marketing?
Email marketing is when a company or business uses email to engage and communicate with customers. Businesses use this form of communication to pass critical information to customers, promote specific services and products, and increase brand awareness.
Email marketing is on the list of the oldest forms of digital marketing, yet always relevant since it is relatively easy to execute and maintain.
Email marketing has these five elements at its core:
- Consistently sending relevant information: Email marketing helps small businesses provide value for their customers by consistently sending engaging and relevant information to them.
- Building an email contact list: Email marketing will help you gain email subscribers through online or in-person sales through trial subscriptions, webinars, free e-books, and coupons that you can conveniently share through email.
- Segmenting your email list: It is essential to organize your email subscribers into segments based on items purchased, location, interests, and blog or website interactions.
- Maintaining a solid emailing list: Email marketing will help you eliminate email addresses that do not open your messages regularly and those that are never delivered, improving your email delivery rate.
- Measuring email campaign results: Email marketing helps track email open and click-through rates to help improve outcomes.
Popular Email Marketing Software
Mailchimp
Constant Contact
AWeber
Campaign Monitor
GetResponse
HubSpot
ActiveCampaign
ConvertKit
Drip
Sendinbluehttps
Benchmark
MailerLite
SendGrid
Zoho Campaigns
Infusionsoft
Benefits of Email Marketing
The following are the primary benefits you will leap from email marketing:
Increased Brand Awareness
There is always a significant chance that only some people know about your products and services. Taking a proactive approach will always help you with brand awareness. Email marketing will enhance the exposure of all your services and products. Besides, it will build the visibility you need effectively. Sending frequent emails to your subscribers and sharing newsletters, offers, promotions, and other updates will increase brand awareness.
Cost-effective
Cost-effectiveness is among the top benefits of email marketing, and Email marketing does not require incurring costs like those you would incur with TV and print media advertisements. Besides, email marketing software is now available for small businesses that will help you create and send professional emails to subscribers without investing anything. Alternatively, companies can focus on specific groups of people to minimize their expenses yet improve their return on investment (ROI).
Increased Sales and Revenue
Email marketing can be effective in encouraging impulse buying. Email marketing is a tool for generating and boosting business sales and revenue. By sharing offers, discounts, and promotions with your email list and subscribers, you will encourage them to utilize the available offers and make purchases. Email marketing will also help follow up on abandoned carts and improve conversion rates.
Personalization
Email marketing will help you personalize emails for each subscriber. You will only need to collect data on each subscriber’s behavior and preferences to customize your emails to their interests and needs. Such personalized emails will strengthen your relationship with your subscribers, improving their chances of purchasing your products and services. Your subscribers will also feel valued and appreciated, especially when you start addressing them by their names and sending them personalized offers.
Increased Website Traffic
Showcasing items frequently bought together to your customers will motivate them to visit your website more. In addition, you can offer them similar products to what they have already purchased and special discounts for future purchases. You will appreciate the number of people visiting your site to view available items.
Moreover, include relevant links within your email content. Provide your audience with extra relevant information available on your website. Also, have social media sharing buttons to encourage sharing and promoting your website information, giving your brand an extra organic reach.
Measurable Results
Email marketing is an essential tool for measuring results. The software provides valuable and precise metrics and data beyond percentages and numbers. You will use the data to customize your strategy towards the following campaigns and topics of interest, confirming that your website content is relevant to your audience and resonates with the readers.
Monitoring your open and click-through cases can give you valuable insights into the number of customers interested in your content and brand. However, it would help if you worked towards converting these interested audiences into genuine customers; the analytics will help you.
Conclusion
Overall, email marketing is a powerful tool for small businesses with many benefits. The tool helps to increase brand awareness, cost-effectiveness, increase sales and revenue, personalization, increase website traffic and enhance measurable results. The way forward for small businesses is to implement an effective email marketing strategy to reach their target audience to improve sales, build customer loyalty, and strengthen relationships.
